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Philips Senseo Coffee Pod Machine Review Senseo is a button machine which can make many different coffees as well as other teas, like Cappuccino. The coffee it makes is rich in crema that doesn't have milk, making it suitable for vegans. It is easy to clean and use, and it can brew delicious fresh coffee in just one minute. It is also recyclable and saves energy. Senseo Original The Senseo Original is a coffee pod machine that lets consumers to enjoy premium coffee at the click of the button. It is a portable and easy-to-use machine that can be stored on countertops. The device's water tank has a capacity of 0.7 liters. This allows it to brew multiple cups of coffee without having to refill. It also has an inbuilt heating system that is designed to keep the temperature of the coffee at a comfortable level. The Senso machine from Philips heats water for about 90 seconds prior to beginning the coffee-brewing process. The machine extracts the best flavors from the beans to make an amazing cup. Contrary to espresso machines, the Senseo does not have an integrated grinder, so it requires pre-ground or coffee pods to be used in conjunction with the machine. senseo coffee makers has an automatic shut-off function and consumes a low amount of power in standby mode, consuming just 0.26 watts. Although it's a costly machine The Senseo Original's unique coffee pod technology is well-worth its price. It also provides a convenient method of making coffee without the mess and waste that come with traditional coffee makers. It's a great option for those looking to try new coffees or who travel a lot and want the convenience of taking home coffee makers with them. Senseo has been successful on the international market, and this is in part because of its strategic partnership with Douwe Egberts. This partnership was vital for Senseo since it allowed the company to keep the rights to its coffee pod machine's design and patent. This helped them develop a brand that is known worldwide and attracts customers who are loyal. The company has been able compete with other coffee producers in the global market by employing a variety strategies and methods. One strategy was to use a model of business that includes the production and sales of coffee pods with the sale of Senseo. It has also overcome hurdles in the process, such as political instabilities in some countries. According to Cavusgil et al, firms that venture into foreign markets face a number of dangers, including the stability of government in the country of interest. It's a challenging task however, the Senseo team was able overcome the challenge with their adaptability and strategy. The company has grown to become an industry leader in the European market and has expanded into other foreign markets. This was accomplished through strategic partnerships and careful planning. It has also been done by focusing on core competencies and establishing an established market presence in the countries they serve. This has been a major factor to Senseo's success and that of other companies.